Calvi whitepaper A vision on future-proof bill journeys - header

Whitepaper: A vision on future-proof bill journeys

10 November 2020 | Jana van Dam

Everyone loves great experiences. Companies that get ‘customer experience’ right, have more loyal customers that are very likely to spend more. 73% of all people point to customer experience as an important factor in their purchasing decisions and brand affiliations. But if great customer experience is so important, why are so many companies still not getting it quite right?

I’ve seen great examples of how customer experience could and should be, but I often find that one essential aspect is still overlooked: the bill. The bill is just as much part of the customer journey and experience as the initial purchase. Why would companies invest millions into excellent customer experience, fancy apps, and personalized emails, only to forget all about one of the only recurring touchpoints in the company-customer relationship? It’s about time we turn things around and make bill journeys part of the entire customer experience, as they should be.'

In this whitepaper, Jana (one of our Product Managers) shares her vision on the future of customer experience surrounding the bill. 

Download our whitepaper

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