Creating more value is one of the most pressing issues facing the global telecoms industry With traditional services commoditizing or becoming obsolete, billions spent upgrading their networks and transforming their infrastructure, and a challenging economic climate in Europe and North America, Digital Service Providers (DSPs) face a revenue gap that requires them to unlock the commercial potential of their investments as quickly as possible.
DSPs need to rethink their approach to innovation and value creation. In this paper we analyze approaches in the form of co-innovation, co-design, and co-creation of value. We explore these concepts in a telecoms context, how they help DSPs build greater value, and what the consequences will be on systems and processes that capture and communicate value.
Teresa Cottam is the Chief Analyst at Omnisperience. She has over 25 years’ experience in the telecoms and technology markets and is a renowned expert on customer experience, SME and enterprise telecoms. Teresa also has considerable vertical market expertise, which she uses to help B2B service providers understand the needs of different types of customers.
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